From Fragmented AI Pilots to Competitive Advantage at a Global Luxury Brand
A €4B+ luxury goods company transformed scattered AI initiatives into a coherent strategy — delivering 12% forecasting improvement, 8% conversion lift, and an approved 3-year AI investment roadmap.
AI roadmap approvedForecast accuracy up 12%Conversion lift 8%Center of excellence live
What they came to us with.
A €4B+ European luxury brand operating in 50+ countries was falling behind competitors deploying AI-driven supply chain and personalization at scale. The company had a fragmented AI landscape: isolated pilots across supply chain, customer experience, and merchandising — with no governance, no strategic alignment, and no way to defend capital allocation decisions. Executives couldn't articulate a unified AI strategy to the board, the investment community, or their own employees. The challenge wasn't technology availability. It was strategic clarity: which AI capabilities would differentiate, what organizational capabilities were required, and how to sequence implementation across a complex, global, multi-brand organization without burning credibility on another set of disconnected pilots.
How the work actually ran.
- 01
Opportunity assessment
Assessed 20+ potential AI opportunities across supply chain, operations, merchandising, and customer experience. Mapped each to business impact and feasibility.
- 02
Capability diagnostic
Evaluated technology infrastructure, data maturity, and organizational capability. Identified critical gaps in data architecture that would constrain scaling.
- 03
Enterprise AI strategy
Co-created a 3-year roadmap with executive leadership: phased prioritization, detailed business cases, and disciplined capital allocation criteria.
- 04
Governance + delivery
Established AI governance council with executive sponsorship, investment criteria, and risk frameworks. Led demand forecasting and customer analytics deployments.
- 05
Center of excellence
Built an AI center of excellence with a dedicated internal team for capability building and roadmap management — embedding the discipline beyond the engagement.
We went from fragmented pilots to coherent execution delivering measurable competitive advantage. Most importantly, our team now understands how to evaluate and implement AI initiatives, so this capability sustains beyond the engagement.
Selected. Closed.
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