Fractional CRO Drives $500M in Client Cost Savings for a Mining Analytics Platform
A UK-based mining benchmarking platform needed operational leadership to retain enterprise clients, build credibility, and position for acquisition. A fractional CRO secured customer renewals, led enterprise sales into new verticals, and built the go-to-market infrastructure that made the company exit-ready.
$500M client savings100% retention sustainedWorld Gold Council endorsementExit-ready infrastructure
What they came to us with.
A UK-registered mining technology company had built the only independent mine-site benchmarking platform in the precious metals industry. Major gold miners — including several top-10 global producers — used the platform to anonymously compare KPIs and identify cost savings, with clients having found over $500M in annual savings and 10–20% labor cost reductions. But the company was at a critical inflection point. The founders had built a credible product with blue-chip clients but lacked the commercial leadership to systematically retain them, expand into new mining verticals, and professionalize the business for an eventual acquisition. Revenue was concentrated in a handful of renewals, there was no formal go-to-market strategy, no sales collateral beyond the product demo, and no systematic enterprise business development. The company needed a senior commercial leader — but couldn't justify a full-time CRO given its size and runway.
How the work actually ran.
- 01
Commercial diagnostic
Mapped the customer lifecycle, identified retention risks, and assessed the competitive landscape across precious metals, base metals, and energy mining verticals.
- 02
Go-to-market strategy
Built the company's first structured GTM organized around four pillars — Credibility, Stickiness, Appeal, and Competence — with enterprise sales materials, ROI frameworks, and tier-1 miner pitch decks built from scratch.
- 03
Industry credibility
Secured a World Gold Council endorsement co-signed by Agnico Eagle, IAMGOLD, Kinross Gold, and Yamana Gold — a first-of-its-kind validation asset for new client acquisition.
- 04
Adjacent revenue line
Identified and pursued a national energy efficiency co-funding opportunity, developing an adjacent energy benchmarking product that opened an entirely new revenue stream.
- 05
Exit-ready operations
Delivered monthly reporting and quarterly analyses, built partnership ecosystems with industry bodies, and documented a GTM playbook a potential acquirer could evaluate and scale.
We had the technology and the clients, but we didn't have the commercial muscle to grow or the infrastructure to sell. The fractional CRO engagement gave us both — and did it at a fraction of what a full-time hire would have cost. We went from hoping clients would renew to knowing exactly how to retain, expand, and win new business.
Selected. Closed.
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Tell us what you’re facing. We operate from there.
Most first conversations happen on a call within the week. We respond personally within one business day.