European InsurTech to $2.1M Canadian ARR in 16 Months
A European virtual inspection technology company scaled into North America through rigorous market research, insurer partnership development, and regulatory compliance — generating $2.1M ARR in 16 months.
Anchor insurer signedPIPEDA + SOC 2 readyToronto operations liveZero compliance issues
What they came to us with.
A European insurtech had built a virtual inspection platform that cut claims processing time by 40% for European insurers. But European success didn't translate automatically to North America — the Canadian insurance market was more fragmented, regulatory frameworks differed by province, and decision-makers didn't recognize the brand. Selling harder wasn't the answer. The company needed market intelligence to identify the right target insurers, regulatory readiness for Canadian deployment, a partnership strategy to establish credibility with carriers who buy on trust, and operations infrastructure to support scale once contracts started landing. Without all four moving in parallel, the entry would stall the way most European insurtech expansions do.
How the work actually ran.
- 01
Market mapping
Mapped Canadian insurance structure, regional carriers, claim volumes, and inspection economics; analyzed 15+ competitors and documented insurer procurement processes, decision criteria, and integration requirements.
- 02
Regulatory readiness
Built PIPEDA-compliant data handling protocols and secured ISO 27001 and SOC 2 Type II certifications — table stakes for enterprise insurance procurement.
- 03
Anchor partnership
Targeted 12 Canadian insurers and negotiated a proof-of-concept partnership with Economical Insurance, structured around measurable KPIs (inspection time, accuracy, cost savings).
- 04
Pricing + operations
Developed per-inspection and volume-based pricing models validated against Canadian claim economics. Incorporated the Canadian entity, established Toronto operations, and recruited Canadian sales leadership with insurance industry relationships.
- 05
POC to enterprise
Converted the Economical POC to a multi-year enterprise agreement with 40%+ platform adoption across the claim portfolio, then turned the documented results into a case study driving the next wave of insurer outreach.
The consulting team understood the insurance business — what underwriters cared about, how to structure integrations, and how to price for insurer economics. Within 16 months, we went from evaluation stage to enterprise-wide deployment.
Selected. Closed.
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Tell us what you’re facing. We operate from there.
Most first conversations happen on a call within the week. We respond personally within one business day.